FOR IMMEDIATE RELEASE
Brooklyn Brewery and U.S. Beverage Announce National Sales Partnership
BROOKLYN, NY — October 27, 2025 — Brooklyn Brewery, one of the pioneering names in craft beer and a globally recognized brand for almost four decades, has announced a new national sales partnership with one of America’s leading beverage companies, United States Beverage (USB). Beginning November 1, 2025, USB will serve as Brooklyn Brewery’s exclusive U.S. sales partner, representing the brewery’s portfolio in all 50 states.
While USB will lead national sales efforts, Brooklyn Brewery will retain full ownership and control of its brand, production, logistics, marketing, and financial operations. Importantly, there will be no change to Brooklyn Brewery’s existing distributor network, ensuring continuity for current partners.
“We are thrilled to be embarking on this next chapter for Brooklyn Brewery with a strong and capable sales partner like U.S. Beverage,” said Robin Ottaway, President of Brooklyn Brewery. “Not only do we share similar values, but by joining forces we’ll also be able to deliver our delicious beers to all 50 states and open new doors along the way.”
“Brooklyn Brewery represents everything we look for in a partnership — a portfolio of great products that over-deliver for consumers in terms of taste and quality and a hard working, passionate team who share our vision for the future,” said Justin Fisch, CEO of U.S. Beverage. “I’m confident that in the hands of the USB team, Brooklyn Brewery will continue to grow and experience deeper in-market presence in existing and new markets.”
Through this partnership, USB’s experienced national sales team will work directly with Brooklyn Brewery’s distributor, retail, and on-premise partners to expand reach, visibility, and growth opportunities across the country. The collaboration will bring increased focus and resources to the Brooklyn Brewery portfolio — from beloved staples like Brooklyn Lager, Brooklyn Pilsner, and East IPA, to celebrated limited editions and seasonals including Black Ops and Summer Ale, to innovative new releases such as Fonio Rising Pale Ale and Playa de Brooklyn. It also supports continued expansion of the brewery’s continuously growing non-alcoholic line-up.
Founded in 1988, Brooklyn Brewery has grown from a neighborhood trailblazer into one of the most recognized and respected names in craft beer, with beers available across the United States and around the world. Known for its forward-thinking approach to brewing and community engagement, Brooklyn Brewery continues to evolve its lineup with inventive new releases, global partnerships, and a spirit of innovation that connects drinkers everywhere to its Brooklyn roots.
ABOUT BROOKLYN BREWERY:
Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents. Learn more at brooklynbrewery.com.