United States Beverage is Named U.S. Importer of John Smith’s Extra Smooth Ale
FOR IMMEDIATE RELEASE
Stamford, CT - April 17, 2012 - United States Beverage is Named U.S. Importer of John Smith’s Extra Smooth Ale.
John Smith’s Extra Smooth Ale, the UK’s #1 selling English ale, will be introduced for the first time in the United States this April.
John Smith’s Extra Smooth Ale, owned by HEINEKEN, is a nitrogenated ale that has a distinct cereal character, with malty, caramel notes complemented by some fruitiness. It comes in a nitrogenated “pub draught” can which contains a widget making the dispensed beer smoother and headier. This English style ale has a gravity of 1.006 and International Bittering Units (IBUs) between 21-25, a lot less than other ales, making it less bitter and easier to drink.
John Smith’s Extra Smooth Ale is made with a variety of hops including: Target, Admiral, Magnum, Taurus and Tomahawk. It consists of a small amount of roasted malt and small amount of UK wheat, 100% grown and malted in the UK.
“John Smith’s Extra Smooth Ale is a beer that appeals to both existing ale drinkers, and to younger generations interested in trying new styles of beer. We are proud to add this world renowned beer to our portfolio,” says Justin Fisch, Director of Marketing for United States Beverage. Pedro Cruz, Export Manager HEINEKEN, is excited over the partnership with United States Beverage: “We look forward to a successful launch of John Smith’s in the U.S.”
John Smith’s Extra Smooth Ale is set to hit select markets this month. It will be available in 14.9oz 4-packs. The brewery was founded in 1758 and John Smith’s Extra Smooth Ale was introduced in 1993. It is brewed in Tadcaster, North Yorkshire England. United States Beverage is the exclusive importer of John Smith’s Extra Smooth Ale in the U.S.
HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The Company’s aim is to be a leading brewer in each of the markets in which it operates and to have the world’s most valuable brand portfolio. HEINEKEN is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com.
About United States Beverage
United States Beverage (USB) is a premium imported /craft beer sales and marketing company located in Stamford, Connecticut. USB provides a national distribution network for a portfolio of premium brands including: Murphy’s Stout and Red Ale from Ireland, Tiger Beer from Singapore, the Grupo Damm portfolio of brands from Spain: Estrella Damm Lager, INEDIT, and Daura; John Smith’s Extra Smooth Ale from England; Tona Cerveza from Nicaragua; Kalik from the Bahamas; Brasseurs de Gayant from France and Spanish Peaks Brewing Co.’s Black Dog Ale portfolio of craft styles. www.unitedstatesbeverage.com.
For more information, please contact:
United States Beverage LLC