Heineken Americas Export and U.S. Beverage Announce Partnership

wpadmin Press Release

Jose Luis Lopez Portillo, Export Director of HEINEKEN Americas Export announced the appointment of U.S. Beverage as the United States importer of certain specialty Heineken
brands which may include brands from Europe, Latin America, South America, and S.E. Asia. Please note that these will only be brands that are not handled by affiliates, HEINEKEN USA and
Five Points Trading Company.

“After an extensive review of our U.S. importation organizations, and as a result of the evolution of the U.S. market, we are excited to partner with U.S. Beverage in our strategy to build our
extensive portfolio of small specialty international brands” said Mr. Lopez-Portillo. “Heineken has partnered with U.S.B. in part for a number of years and have proven itself as a builder of
premium brands throughout the United States. We are quite confident and excited that our partnership will provide national growth in the important U.S. market “said Mr. Lopez Portillo.

Justin Fisch, Vice President- General Manager added,” we are honored to continue our relationship with Heineken Americas Export and their superb team of managers. We are very excited by the opportunity to take these extra-ordinary brands to new levels of success in the United States.”

The transition will begin immediately and include various specialty brands from Heineken Americas Export.

All responsibilities for sales, marketing and distribution will be handled by USB in partnership with HEINEKEN Americas Export.

HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 73,500 employees and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow
us on Twitter via @HEINEKENCorp.

About United States Beverage

United States Beverage (USB) is a premium craft and imported beer sales and marketing company located in Stamford, Connecticut. USB provides a national distribution network for a portfolio of premium brands including: Heineken specialty brands, Moosehead Lager & Moosehead Radler from Canada; Innis & Gunn from Scotland; Super Bock from Portugal; Sonoma Cider from Healdsburg, CA; the Grupo Damm portfolio of brands from Spain: Estrella Damm, Inedit Damm, and Daura Damm; Czechvar and Czechvar Dark from the Czech Republic; Tona Cerveza from Nicaragua; Kalik from the Bahamas, 1911 Cider from Lafayette, NY, and Empire Brewing from Cazenovia, NY. 2017 commemorates United States Beverage’s 20th anniversary of representing premium craft and import brands.
www.unitedstatesbeverage.com.